Who are we?
Innovation serving connected packaging and POS displays
Giving your products a voice.
In an increasingly digital world, packaging should no longer be just a box. With Qezako, transform every pack into an interactive media channel, creating a direct and lasting bond between your brand and your consumers.
The story of Qezako
The Birth & The Pioneers
The Concept: Creation of Qezako and the launch of our first smart QR code. Our initial mission: to unveil the manufacturing secrets and the true origin of products.
First Steps: Signing our historic first clients, Filt 1860 and Le Légume, who were the first to believe in our vision of transparency.
Incubation at the Highest Level
Excellence: Qezako is selected by EuraTechnologies, Europe's largest startup incubator.
Acceleration: This world-class ecosystem allowed us to structure our technology and prepare for our transition to industrial scale.
Digital Pivot & Auchan Partnership
Strategic Shift: A major pivot towards Digital Packaging and large-scale product data management (PIM/marketing).
Market Validation: Signed our first nationwide retail client with a rollout across Auchan's private label (MDR) products.
Growth & The Phygital Era
Strategic Support: Qezako becomes an HODEFI 2025 Laureate, secures the French Tech Grant (BFT) from BPI France, and receives financial backing from Banque Populaire to fuel its expansion.
Innovation: Launch of Qezako Stories, an immersive format reaching over 40 million products annually.
Influence: First exhibition at the Tech For Retail trade show in November 2025. This direct engagement with key decision-makers confirmed the critical need for phygital solutions in the future of retail.
My name is Nicolas JACQZ,
and I am the founder of Qezako Solutions.
It all started with a simple observation: as a consumer, I often struggled to access clear and comprehensive information about the products I was buying.
My initial goal was to bring more transparency and to unveil the true impact of production.
By working on this challenge, I realized that the stakes went far beyond simple information. It was about creating a lasting bond between the consumer and the brand. To achieve this, the most obvious starting point was the product itself: moving from the physical to the digital world (what we now call Phygital).
With Qezako, we enable brands to provide dynamic, structured, and real-time information, while creating a direct point of contact with their consumers.
Since 2022, based in Roubaix, I have been developing Qezako Solutions as a digital packaging and POS platform designed to structure product content and support brands within a constantly evolving regulatory environment.