Your packaging is dynamic, useful, and measurable.

GS1 digital Link : The Future of the Barcode

"Prepare today for the Sunrise 2027 deadline."

By the end of 2027, the global Sunrise 2027 standard will require the replacement of traditional 1D barcodes with QR Codes in the GS1 Digital Link format. This major transition allows brands to merge critical logistics data and consumer engagement into a single, universal symbol.

A Certified and Robust Solution:

As an official GS1 partner since January 2025, Qezako Solutions has developed a state-of-the-art Generator-Resolver. Our platform has successfully passed all GS1 standard compliance tests. We provide brands with a reliable, secure technological infrastructure that is perfectly aligned with international protocols.

Digital Link Features:

Data Intelligence (Application Identifiers):

Our solution natively supports standard identifiers for full traceability: Batch Number (AI 10), Production Date (AI 11), Expiration Date (AI 17), Serial Number (AI 21), and Variants (AI 22).

Checkout & Inventory:

A single code capable of simultaneously handling point-of-sale scanning and precise warehouse logistics tracking.

Dynamic Product Recall Module:

In the event of a quality alert, instantly activate a priority notification upon scanning. Consumers are immediately informed, and checkout can be blocked for the specific batches concerned.

Waste Management:

Use AI 17 to automate expiry alerts and trigger automatic discounts at checkout for products nearing their end-of-life.

Smart Redirect:

The Qezako QR Code acts as an intelligent switch. You decide the scan's destination based on your needs:
To your website / Product page: For a classic e-commerce experience.
To a Qezako Story: For an immersive and interactive experience.

Custom Domain Name

Maintain total control over your digital assets by using your own domain name. This feature makes you completely independent of Qezako: you remain the sole owner of the web address printed on your packaging. From your interface, manage the Smart Redirect to send your customers, in one click, to your e-commerce site, an existing product page, or a Qezako Story.

Brand Benefits (The Back-Office)

Ownership & Personalization

Maintain full control by using your own domain name (e.g., scan.yourbrand.com). This builds consumer trust and ensures you remain the master of your data.

Bulk Management by Range

Manage and update destinations for hundreds of thousands of units with a single click, whether for a regulatory update or a health emergency.

Real-Time Data & Agility

Even without Qezako, your QR Codes remain readable at checkout. Your sales chain is protected thanks to the native interoperability of the GS1 standard.

Flow Analytics

Track your products' lifecycle through scan data, providing unprecedented visibility into stock rotation and consumer behavior.

The Qezako Story

Transform your packaging into a platform for dynamic, valuable, and measurable content.

The Concept:
The Qezako Story brings social media dynamics to your products. Your customers gain instant access to interactive content—no app download required—directly through their smartphone browser after scanning your packaging or POS display.

Story Features

Multimedia Format:

Total immersion combining text, high-definition images, video, and audio.

Intuitive Navigation:

A fluid "swipe" system matching Instagram and TikTok user habits.

Adaptable Content:

Stories are displayed in the consumer's language.

Traceability:

Unveil the product’s origin and manufacturing secrets.

Tutorials & Usage:

Assembly guides or recipe videos.

Engagement:

Interactive polls and customer reviews.

Call-to-Action:

Direct links to your e-shop, warranty registration, or social media.

Brand Benefits (The Back-Office)

Simplified Creation

Create and edit your stories in just a few clicks via the Qezako app. An intuitive interface for immediate professional results.

Bulk Updates by Product Range

Our management tool is built for performance. With a single click, you can update the digital packaging content for an entire product range simultaneously, whether it covers a few references or hundreds of thousands of units.

Real-Time Data & Agility

Your product information is always up to date. You maintain full control, allowing your content to evolve (promotions, regulatory updates, news) even after the packaging has been printed and hit the shelves.

Managed Hosting

Free yourself from IT constraints. We handle the entire technical infrastructure and guarantee secure hosting for all your data.