{"id":3247,"date":"2022-10-13T17:11:13","date_gmt":"2022-10-13T15:11:13","guid":{"rendered":"https:\/\/qezako.helenetalbot-mestests.fr\/home\/"},"modified":"2026-04-01T08:42:56","modified_gmt":"2026-04-01T08:42:56","slug":"home","status":"publish","type":"page","link":"https:\/\/www.qezakosolutions.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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The new standard for smart packaging<\/h1>\n<\/div><\/div>\n\n

Meet tomorrow’s requirements with GS1 Digital Link and transform your packaging into a powerful interactive platform.<\/p>\n<\/div><\/div>\n\n

Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Qezako?<\/h2>\n<\/div><\/div>\n\n

Qezako is the digital packaging platform that unifies regulatory compliance and marketing engagement.<\/strong><\/p>\n

As an official GS1 partner, we help brands transition to the 2027 standard while centralizing their product content.<\/p>\n

With a single scan, your products ensure retail checkout, logistics traceability, and open an immersive Story for your consumers\u2014all through their mobile browser, with no app required.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Anticipate the GS1 2027 Transition<\/h3>\n
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Anticipate the GS1 2027 Transition<\/h3>\n

Stop multiplying codes on your packs. Merge the logistics barcode and marketing QR code into a single, universal, and future-proof point of access.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n

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Reclaim Your Digital Assets<\/h3>\n
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Reclaim Your Digital Assets<\/h3>\n

Use your own domain name for your QR codes. You remain the sole owner of your links and fully independent of any platform (Zero Vendor Lock-in).<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n

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Manage Complex Product Portfolios<\/h2>\n
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Manage Complex Product Portfolios<\/h3>\n

Update regulatory information or marketing content for thousands of references in one click, segmented by range or market.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n

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Measure Engagement in Real-Time<\/h3>\n
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Measure Engagement in Real-Time<\/h3>\n

Turn your packaging into a data channel. Analyze scans to understand exactly what your customers are looking for.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Designed
for you<\/h2>\n<\/div><\/div>\n\n

Simplified Content Creation<\/p>\n<\/div><\/div>\n<\/div>\n\n

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GS1 Digital Link Standard<\/h3>

100% compliant solution for retail checkout, batch management (AI 10), and expiry dates (AI 17).<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Smart Redirect (Resolver)<\/h3>

Seamlessly direct your customers to a Qezako Story, your e-commerce site, or a product page based on your goals.<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Product Recall Module<\/h3>

Secure your sales with instant smartphone notifications and checkout blocking for affected batches.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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Immersive Stories (Swipe)<\/h3>

Offer videos, tutorials, and polls in a “social media” mobile format for maximum engagement.<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Sovereignty & Security<\/h3>

An open architecture that guarantees the continuity of your QR codes, even if you change systems.<\/p>\n<\/div><\/div><\/div><\/div>\n\n

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Collect valuable data<\/h3>

Analyze interaction with your products to better understand your customers.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Product Description<\/h2>\n<\/div><\/div>\n\n
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STEP 01<\/span><\/div>\n\t\t\t\t\t
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STEP 01<\/span><\/div>\n\t\t\t\t\t\t\t\t
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Structure & Automate<\/span><\/h4>\n\t\t\t\t\t\t\t\t\t

Centralize your product and logistics data (GTIN, batches, dates). Connect Qezako to your existing tools (PIM\/ERP) to automate your information flows.
Create your product stories or set up redirects to your existing product pages.<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n
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Step 02<\/span><\/div>\n\t\t\t\t\t
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Connect & Unify<\/span><\/h4>\n\t\t\t\t\t\t\t\t\t

Generate your GS1 Augmented QR Codes under your own domain name. A single symbol on your packaging now handles both in-store sales and access to digital services.<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n
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STEP 03<\/span><\/div>\n\t\t\t\t\t
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Monitor & Evolve<\/span><\/h4>\n\t\t\t\t\t\t\t\t\t

Update your Stories, correct a legal disclaimer, or launch a promotion after printing. Analyze performance and optimize your content in real-time.<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n<\/div>\n\t\t\t\t
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Successfully Transitioning from 1D Barcodes to GS1 Digital Link<\/h2>\n

Switching to the GS1 Digital Link standard transforms your static packaging into a smart, universal media channel. As an official GS1 partner, Qezako Solutions provides a tool that is fully compliant with Augmented QR Code standards; by replacing traditional barcodes with a single symbol managed by our platform, you unify your logistics and marketing streams: the same code now enables retail checkout, precise inventory management (batches, expiry dates), and instant consumer access to your interactive Stories. <\/p>\n

This technological shift, powered by a certified solution, frees up valuable packaging space while providing unprecedented agility. Through our centralised interface, you regain full control over your product data: update promotional or regulatory content in one click, customise your domain name to build consumer trust, and ensure the future-proofing of your sales chain with a secure, interoperable global standard that is perfectly aligned with GS1 protocols. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Your content goes here. Edit or remove this text inline or in the module’s Content settings. You can also style every aspect of this content in the module’s Design settings and even apply custom CSS to this text in the module’s Advanced settings. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Your content goes here. Edit or remove this text inline or in the module’s Content settings. You can also style every aspect of this content in the module’s Design settings and even apply custom CSS to this text in the module’s Advanced settings. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Successfully Transitioning from 1D Barcodes to GS1 Digital Link<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n \n
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Successfully Transitioning from 1D Barcodes to GS1 Digital Link<\/h2>\n

Switching to the GS1 Digital Link standard transforms your static packaging into a smart, universal media channel. As an official GS1 partner, Qezako Solutions provides a tool that is fully compliant with Augmented QR Code standards; by replacing traditional barcodes with a single symbol managed by our platform, you unify your logistics and marketing streams: the same code now enables retail checkout, precise inventory management (batches, expiry dates), and instant consumer access to your interactive Stories.<\/p>\n

This technological shift, powered by a certified solution, frees up valuable packaging space while providing unprecedented agility. Through our centralised interface, you regain full control over your product data: update promotional or regulatory content in one click, customise your domain name to build consumer trust, and ensure the future-proofing of your sales chain with a secure, interoperable global standard that is perfectly aligned with GS1 protocols.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n

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Informer, accompagner et orienter l\u2019achat<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n \n
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Inform, support, and guide the purchase<\/h2>\n

Brands use Qezako to provide access, from packaging or in-store displays, to clear, useful and up-to-date product information: composition, allergens, origin, commitments or regulatory information.<\/p>\n

Digital packaging becomes an entry point to enriched stories: explanatory videos, how-to tutorials, practical tips or brand content.
When relevant, links to purchase or restocking pages can also be included, extending the experience beyond the point of sale.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n<\/div>\n\n

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Structurer et piloter vos contenus produits <\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n \n
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Structure and manage your product content to meet tomorrow\u2019s regulations<\/h2>\n

Qezako centralizes and structures product content within a single platform shared by product, quality and marketing teams.<\/p>\n

Designed to integrate with the existing ecosystem (PIM, DAM), it facilitates content management and helps brands anticipate current and upcoming regulations (GS1, Digital Product Passport\u2026), without modifying printed packaging.<\/p><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n

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Discover our solution<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Who are we?<\/h2>\n<\/div><\/div>\n\n

Based in Roubaix, Qezako has been supporting brands since 2022 in the digitalization of their packaging and in-store displays.<\/p>\n

Through a centralized SaaS platform, we help teams structure, manage and evolve their product content over time.<\/p>\n<\/div><\/div>\n\n

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A brand and product-oriented vision<\/h3><\/div><\/div><\/div>\n\n
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A simple and collaborative platform<\/h3><\/div><\/div><\/div>\n\n
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Digital packaging designed to last<\/h3><\/div><\/div><\/div>\n\n
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Adapted to the realities of complex product portfolios<\/h3><\/div><\/div><\/div>\n\n
Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n
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+30M<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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digital packaging units<\/h3>\n<\/div><\/div>\n\n

per year since 2022<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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You have questions, we have answers<\/h2>\n<\/div><\/div>\n\n

<\/span><\/span>Do you have a specific question about regulations or integration? <\/span>
Consult our complete FAQ.<\/span><\/p>\n<\/div><\/div>\n\n

All the answers to your questions<\/a><\/div>\n<\/div>\n\n
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