{"id":3258,"date":"2022-10-14T11:56:43","date_gmt":"2022-10-14T11:56:43","guid":{"rendered":"https:\/\/qezako.helenetalbot-mestests.fr\/faq\/"},"modified":"2026-03-30T12:17:38","modified_gmt":"2026-03-30T12:17:38","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.qezakosolutions.com\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-spacing--hz5ljtx--9vahjm9mrx\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--group--divi-row--divi-sizing--h1k452m--wys3z3vmni\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-phone=\"true\"><h1>FAQ<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-spacing--hz5ljtx--9vahjm9mrx\">\n<div class=\"et_pb_row_1 et_pb_row et_pb_gutters2 et_block_row preset--group--divi-row--divi-sizing--h1k452m--wys3z3vmni\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\"><h2>Understanding Digital Packaging<\/h2>\n<\/div><\/div>\n\n<div class=\"dipi_faq_0 dipi_faq et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-faq-wrapper dipi-faq-toggles loading \" style=\"display: none;\" data-config=\"{&quot;layout&quot;:&quot;toggles&quot;}\">\n\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.qezakosolutions.com\\\/en\\\/faq\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is digital packaging?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Digital packaging refers to all digital content accessible from a physical product. It enriches packaging with additional information (product information, regulations, usage, brand content) accessible via a QR code, RFID tag or other access points.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is a digitalized in-store display?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A digitalized in-store display gives access to additional digital content from physical media (shelf talkers, posters, displays), extending in-store information without screens. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What types of products can be digitalized?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>All products can be digitalized: food, cosmetics, wines &amp; spirits, personal care, consumer goods or technical products. Digital packaging is especially relevant for regulated products or international markets.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can QR codes be used in wines and spirits?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. QR codes are used for regulatory information, traceability and brand content while preserving label design. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Which technologies enable access to digital packaging?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>QR codes are the most common access point, but other technologies can be used: enriched QR codes, RFID, NFC, short links or unique identifiers.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is an enhanced QR code?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>An enhanced QR code can link multiple types of information to a single code and adapt content based on context, country or user.<\\\/p>\\n\"}}]}<\/script><div class=\"dipi-faq-entry\" data-entry-number=\"0\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What is digital packaging?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Digital packaging refers to all digital content accessible from a physical product. It enriches packaging with additional information (product information, regulations, usage, brand content) accessible via a QR code, RFID tag or other access points.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"1\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What is a digitalized in-store display?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>A digitalized in-store display gives access to additional digital content from physical media (shelf talkers, posters, displays), extending in-store information without screens. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"2\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What types of products can be digitalized?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>All products can be digitalized: food, cosmetics, wines &amp; spirits, personal care, consumer goods or technical products. Digital packaging is especially relevant for regulated products or international markets.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"3\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can QR codes be used in wines and spirits?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. QR codes are used for regulatory information, traceability and brand content while preserving label design. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"4\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Which technologies enable access to digital packaging?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>QR codes are the most common access point, but other technologies can be used: enriched QR codes, RFID, NFC, short links or unique identifiers.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"5\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What is an enhanced QR code?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>An enhanced QR code can link multiple types of information to a single code and adapt content based on context, country or user.<\/p>\n<\/div>\n                    <\/div>\n\t\t\t<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\"><h2>Regulations &amp; Transparency<\/h2>\n<\/div><\/div>\n\n<div class=\"dipi_faq_1 dipi_faq et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-faq-wrapper dipi-faq-toggles loading \" style=\"display: none;\" data-config=\"{&quot;layout&quot;:&quot;toggles&quot;}\">\n\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.qezakosolutions.com\\\/en\\\/faq\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Which regulations govern product information?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Product information is regulated depending on the sector: composition, allergens, origin, environmental impact and traceability. Digital packaging complements mandatory information without replacing it. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Qu\\u2019est-ce que le Digital Product Passport (DPP) ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The Digital Product Passport is a European initiative providing access to product lifecycle data such as composition, origin, reparability and recyclability, requiring well-structured product data. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is Origin\\u2019Info?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Origin\\u2019Info is a French initiative designed to improve transparency about the origin of raw materials in food products. Digital packaging makes this information clearer and easier to update. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Is the food industry affected by new regulations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. The food industry is impacted by evolving consumer information requirements, transparency on origin and composition, and upcoming European regulations. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Which industries are affected by the DPP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The DPP will gradually apply to sectors such as textiles, electronics, batteries, durable goods and industries with high environmental impact.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Does digital packaging help meet new regulations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Absolutely. Qezako is designed to anticipate European standards such as the Digital Product Passport (DPP). Our solution allows you to dynamically display mandatory information (labels, origin, recycling) that no longer fits on physical packaging, while remaining compliant with GS1 traceability requirements.  <\\\/p>\\n\"}}]}<\/script><div class=\"dipi-faq-entry\" data-entry-number=\"0\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Which regulations govern product information?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Product information is regulated depending on the sector: composition, allergens, origin, environmental impact and traceability. Digital packaging complements mandatory information without replacing it. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"1\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Qu\u2019est-ce que le Digital Product Passport (DPP) ?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>The Digital Product Passport is a European initiative providing access to product lifecycle data such as composition, origin, reparability and recyclability, requiring well-structured product data. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"2\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What is Origin\u2019Info?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Origin\u2019Info is a French initiative designed to improve transparency about the origin of raw materials in food products. Digital packaging makes this information clearer and easier to update. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"3\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Is the food industry affected by new regulations?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. The food industry is impacted by evolving consumer information requirements, transparency on origin and composition, and upcoming European regulations. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"4\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Which industries are affected by the DPP?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>The DPP will gradually apply to sectors such as textiles, electronics, batteries, durable goods and industries with high environmental impact.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"5\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Does digital packaging help meet new regulations?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Absolutely. Qezako is designed to anticipate European standards such as the Digital Product Passport (DPP). Our solution allows you to dynamically display mandatory information (labels, origin, recycling) that no longer fits on physical packaging, while remaining compliant with GS1 traceability requirements.  <\/p>\n<\/div>\n                    <\/div>\n\t\t\t<\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\"><h2>Marketing &amp; Customer Experience<\/h2>\n<\/div><\/div>\n\n<div class=\"dipi_faq_2 dipi_faq et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-faq-wrapper dipi-faq-toggles loading \" style=\"display: none;\" data-config=\"{&quot;layout&quot;:&quot;toggles&quot;}\">\n\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.qezakosolutions.com\\\/en\\\/faq\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quelles sont les bonnes pratiques d\\u2019affichage d\\u2019un QR code ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>QR codes should be placed in visible areas, with clear explanatory text, sufficient contrast, and away from folds or distortions.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can information linked to a QR code be updated?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. When a QR code points to a content platform, information can be updated at any time without changing printed packaging. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Le packaging digital permet-il la tra\\u00e7abilit\\u00e9 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Digital packaging can include traceability data such as origin, batch numbers, quality data or market-specific information. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can digital packaging be used for warranty registration?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Digital packaging can enable product registration, warranty activation and access to after-sales services. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can digital packaging link to videos or tutorials?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Digital packaging is well suited for explanatory videos, how-to tutorials, practical tips or brand content. <\\\/p>\\n\"}}]}<\/script><div class=\"dipi-faq-entry\" data-entry-number=\"0\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Quelles sont les bonnes pratiques d\u2019affichage d\u2019un QR code ?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>QR codes should be placed in visible areas, with clear explanatory text, sufficient contrast, and away from folds or distortions.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"1\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can information linked to a QR code be updated?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. When a QR code points to a content platform, information can be updated at any time without changing printed packaging. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"2\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Le packaging digital permet-il la tra\u00e7abilit\u00e9 ?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. Digital packaging can include traceability data such as origin, batch numbers, quality data or market-specific information. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"3\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can digital packaging be used for warranty registration?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. Digital packaging can enable product registration, warranty activation and access to after-sales services. <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"4\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can digital packaging link to videos or tutorials?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. Digital packaging is well suited for explanatory videos, how-to tutorials, practical tips or brand content. <\/p>\n<\/div>\n                    <\/div>\n\t\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\"><h2>The Qezako Solution: Management &amp; Data Sovereignty<\/h2>\n<\/div><\/div>\n\n<div class=\"dipi_faq_3 dipi_faq et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-faq-wrapper dipi-faq-toggles loading \" style=\"display: none;\" data-config=\"{&quot;layout&quot;:&quot;toggles&quot;}\">\n\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.qezakosolutions.com\\\/en\\\/faq\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can the solution be connected to our existing tools?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Our platform is built to integrate into your ecosystem. Through our APIs, Qezako can connect to your Product Information Management (PIM) systems or logistics databases to automate data flow to your QR Codes.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can we manage multiple product ranges?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Of course. Qezako\\u2019s architecture is designed for large-scale management. You can control dozens of different ranges from a single dashboard, with the ability to segment content by product type, brand, or geographic area.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Is it possible to update content after printing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>That is the core strength of the Digital Link. Unlike a static QR code, a Qezako QR code is dynamic. You can update a video, correct regulatory information, or change a promotional offer in one click from your back-office\\u2014even if the product is already on the shelf.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"How can we centralise product content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Qezako provides a centralised management interface that acts as a content hub. Instead of juggling multiple files, you gather all your text, visuals, videos, and traceability data in one place. This ensures total information consistency across all your touchpoints (Packaging and POS).  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Is it possible to customise the domain name for the QR Codes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes, and it is highly recommended. Qezako allows you to use your own domain name (e.g., scan.yourbrand.com) for your GS1 Digital Link QR Codes. <\\\/p>\\n<p>Why is this important?<\\\/p>\\n<p>Trust: Consumers feel more secure seeing a familiar brand name when they scan a product.<\\\/p>\\n<p>Branding: You maintain total consistency across all touchpoints, from physical packaging to digital experience.<\\\/p>\\n<p>SEO &amp; Ownership: You retain full ownership of your traffic and strengthen your main domain\\u2019s authority.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What happens to my QR Codes if I am no longer a Qezako client?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>This is where the power of the GS1 Digital Link standard truly shines. Unlike closed proprietary solutions, Qezako is built on interoperability and business continuity: <\\\/p>\\n<p>Link Ownership: By using your own domain name (e.g., scan.yourbrand.com), you remain the owner of the address printed on your packaging.<\\\/p>\\n<p>Guaranteed Checkout Scanning: Even if Qezako were no longer there, your GS1 Digital Link QR Codes remain fully readable at checkout and by all B2B logistics tools. The &#8220;Barcode&#8221; component of the QR Code is universal and independent of our platform. <\\\/p>\\n<p>Total Portability: You can redirect your subdomain to another solution or your own server at any time. Your QR Codes, printed on millions of products, will continue to work seamlessly. <\\\/p>\\n<p>In summary: With Qezako, your supply chain is protected. You retain total control over your industrial assets, without any risk of sales disruptions. <\\\/p>\\n\"}}]}<\/script><div class=\"dipi-faq-entry\" data-entry-number=\"0\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can the solution be connected to our existing tools?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. Our platform is built to integrate into your ecosystem. Through our APIs, Qezako can connect to your Product Information Management (PIM) systems or logistics databases to automate data flow to your QR Codes.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"1\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Can we manage multiple product ranges?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Of course. Qezako\u2019s architecture is designed for large-scale management. You can control dozens of different ranges from a single dashboard, with the ability to segment content by product type, brand, or geographic area.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"2\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Is it possible to update content after printing?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>That is the core strength of the Digital Link. Unlike a static QR code, a Qezako QR code is dynamic. You can update a video, correct regulatory information, or change a promotional offer in one click from your back-office\u2014even if the product is already on the shelf.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"3\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>How can we centralise product content?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Qezako provides a centralised management interface that acts as a content hub. Instead of juggling multiple files, you gather all your text, visuals, videos, and traceability data in one place. This ensures total information consistency across all your touchpoints (Packaging and POS).  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"4\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Is it possible to customise the domain name for the QR Codes?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes, and it is highly recommended. Qezako allows you to use your own domain name (e.g., scan.yourbrand.com) for your GS1 Digital Link QR Codes. <\/p>\n<p>Why is this important?<\/p>\n<p>Trust: Consumers feel more secure seeing a familiar brand name when they scan a product.<\/p>\n<p>Branding: You maintain total consistency across all touchpoints, from physical packaging to digital experience.<\/p>\n<p>SEO &amp; Ownership: You retain full ownership of your traffic and strengthen your main domain\u2019s authority.<\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"5\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What happens to my QR Codes if I am no longer a Qezako client?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>This is where the power of the GS1 Digital Link standard truly shines. Unlike closed proprietary solutions, Qezako is built on interoperability and business continuity: <\/p>\n<p>Link Ownership: By using your own domain name (e.g., scan.yourbrand.com), you remain the owner of the address printed on your packaging.<\/p>\n<p>Guaranteed Checkout Scanning: Even if Qezako were no longer there, your GS1 Digital Link QR Codes remain fully readable at checkout and by all B2B logistics tools. The &#8220;Barcode&#8221; component of the QR Code is universal and independent of our platform. <\/p>\n<p>Total Portability: You can redirect your subdomain to another solution or your own server at any time. Your QR Codes, printed on millions of products, will continue to work seamlessly. <\/p>\n<p>In summary: With Qezako, your supply chain is protected. You retain total control over your industrial assets, without any risk of sales disruptions. <\/p>\n<\/div>\n                    <\/div>\n\t\t\t<\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default\"><div class=\"et_pb_text_inner\"><h2>The GS1 Digital Link Standard<\/h2>\n<\/div><\/div>\n\n<div class=\"dipi_faq_4 dipi_faq et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-faq-wrapper dipi-faq-toggles loading \" style=\"display: none;\" data-config=\"{&quot;layout&quot;:&quot;toggles&quot;}\">\n\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.qezakosolutions.com\\\/en\\\/faq\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between a standard QR Code and a GS1 Digital Link QR Code?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A standard QR Code contains only a static URL. The GS1 Digital Link is a global standard that allows a single code to be &#8220;multilingual&#8221;: it can be read by a supermarket scanner (for the price), by a logistics provider (for the batch), and by a consumer (for the Qezako Story). It is the intelligent evolution of the barcode.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Do we need to change all our packaging at once to switch to Digital Link?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Not necessarily. The transition can be gradual. Qezako helps you integrate the Digital Link into your new production runs. The goal is to be ready for the 2027 deadline, when global point-of-sale scanners will be widely compatible.   <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Is the Digital Link QR Code readable by all smartphones?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. For the consumer, it is scanned exactly like a regular QR Code, with no special app required. The magic of the GS1 standard is that it automatically redirects the user to the appropriate content (your Qezako Story) while remaining compatible with retail laser scanners.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Does the Digital Link guarantee the security of my product data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Absolutely. By using the GS1 standard via Qezako\\u2019s secure platform, you retain full ownership and control of your data. Unlike free QR code generators, you have the guarantee that your links will never break and that the information remains certified by your brand.  <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Why use Qezako Solutions when GS1 offers its own QR Code generator?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>GS1 provides the technical standard (the rules), but Qezako provides the full business solution to operate it.<\\\/p>\\n<p>The exclusive benefits of Qezako:<\\\/p>\\n<p>The Customer Experience: GS1 generates a raw link. Qezako creates an interactive Story (videos, tutorials, polls) fully optimised for mobile. <\\\/p>\\n<p>Branding &amp; Trust: Unlike standard tools, Qezako allows you to customise your domain name (e.g., scan.yourbrand.com). Consumers scan a link they recognise, significantly increasing trust. <\\\/p>\\n<p>Marketing Control: Our back-office allows you to change the code\\u2019s destination in one click (e.g., switching from a promotion to a traceability video) without ever changing the printed QR Code.<\\\/p>\\n<p>Bulk Management by Product Range: The GS1 generator is a manual, one-by-one tool. Qezako is an industrial platform capable of managing and updating hundreds of thousands of references simultaneously by product range. <\\\/p>\\n<p>Hosting &amp; Analytics: We provide secure, high-speed hosting and detailed scan analytics that basic tools simply cannot offer.<\\\/p>\\n\"}}]}<\/script><div class=\"dipi-faq-entry\" data-entry-number=\"0\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>What is the difference between a standard QR Code and a GS1 Digital Link QR Code?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>A standard QR Code contains only a static URL. The GS1 Digital Link is a global standard that allows a single code to be &#8220;multilingual&#8221;: it can be read by a supermarket scanner (for the price), by a logistics provider (for the batch), and by a consumer (for the Qezako Story). It is the intelligent evolution of the barcode.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"1\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Do we need to change all our packaging at once to switch to Digital Link?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Not necessarily. The transition can be gradual. Qezako helps you integrate the Digital Link into your new production runs. The goal is to be ready for the 2027 deadline, when global point-of-sale scanners will be widely compatible.   <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"2\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Is the Digital Link QR Code readable by all smartphones?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Yes. For the consumer, it is scanned exactly like a regular QR Code, with no special app required. The magic of the GS1 standard is that it automatically redirects the user to the appropriate content (your Qezako Story) while remaining compatible with retail laser scanners.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"3\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Does the Digital Link guarantee the security of my product data?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>Absolutely. By using the GS1 standard via Qezako\u2019s secure platform, you retain full ownership and control of your data. Unlike free QR code generators, you have the guarantee that your links will never break and that the information remains certified by your brand.  <\/p>\n<\/div>\n                    <\/div><div class=\"dipi-faq-entry\" data-entry-number=\"4\">\n                        <div class=\"dipi-faq-title\"><i class=\"dipi-faq-icon-open\">4<\/i><i class=\"dipi-faq-icon-closed\">3<\/i><span>Why use Qezako Solutions when GS1 offers its own QR Code generator?<\/span><\/div>\n                        <div class=\"dipi-faq-content\"><p>GS1 provides the technical standard (the rules), but Qezako provides the full business solution to operate it.<\/p>\n<p>The exclusive benefits of Qezako:<\/p>\n<p>The Customer Experience: GS1 generates a raw link. Qezako creates an interactive Story (videos, tutorials, polls) fully optimised for mobile. <\/p>\n<p>Branding &amp; Trust: Unlike standard tools, Qezako allows you to customise your domain name (e.g., scan.yourbrand.com). Consumers scan a link they recognise, significantly increasing trust. <\/p>\n<p>Marketing Control: Our back-office allows you to change the code\u2019s destination in one click (e.g., switching from a promotion to a traceability video) without ever changing the printed QR Code.<\/p>\n<p>Bulk Management by Product Range: The GS1 generator is a manual, one-by-one tool. Qezako is an industrial platform capable of managing and updating hundreds of thousands of references simultaneously by product range. <\/p>\n<p>Hosting &amp; Analytics: We provide secure, high-speed hosting and detailed scan analytics that basic tools simply cannot offer.<\/p>\n<\/div>\n                    <\/div>\n\t\t\t<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"dipi_cpt_category":[],"class_list":["post-3258","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/pages\/3258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/comments?post=3258"}],"version-history":[{"count":2,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/pages\/3258\/revisions"}],"predecessor-version":[{"id":3260,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/pages\/3258\/revisions\/3260"}],"wp:attachment":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/media?parent=3258"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}