As of March 2026, the Origin\u2019Info initiative has become the face of transparency in French aisles. This logo, indicating the origin of raw materials, is more than just information\u2014it is a trust pact between a brand and its consumers. <\/p>\n
For SMEs, this is a golden opportunity to highlight authenticity against Private Labels (Store Brands). But how can you stay transparent when your supply sources change with the seasons? <\/p>\n
Today, 7 out of 10 consumers prioritize brands that can prove the origin of their ingredients.<\/p>\n
This is the major hurdle for manufacturers: How do you display “France” in the summer and “EU” in the winter without throwing away thousands of packages?<\/p>\n
Digital labels via QR codes are the only viable answer.<\/p>\n
Our dedicated module simplifies compliance for quality and marketing teams.<\/p>\n
Key points for a smooth transition in 2026.<\/em><\/p>\n Is Origin\u2019Info mandatory? The initiative remains voluntary, but it has become a market standard. Retailers increasingly demand this level of transparency to maintain a product\u2019s shelf space.<\/strong> Can the QR code be used for other things?<\/strong> In March 2026, waiting to show your origins means leaving the door open for competitors. Transform your packaging into a living, reactive media asset. <\/p>\n Launch your first Origin\u2019Info label: Qezako Solutions supports food brands in their digital transition.<\/p>\n","protected":false},"excerpt":{"rendered":" Don’t let the seasonality of your supplies dictate your packaging costs any longer. Discover how the Origin’Info initiative empowers agri-food SMEs to showcase their authenticity with agility. Thanks to digital labeling, display your origins in real time and boost the trust of 7 out of 10 consumers without ever reprinting a single package. <\/p>\n","protected":false},"author":2,"featured_media":3299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"dipi_cpt_category":[],"class_list":["post-3298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamic-qr-codes"],"_links":{"self":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/posts\/3298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/comments?post=3298"}],"version-history":[{"count":1,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/posts\/3298\/revisions"}],"predecessor-version":[{"id":3438,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/posts\/3298\/revisions\/3438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/media\/3299"}],"wp:attachment":[{"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/media?parent=3298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/categories?post=3298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/tags?post=3298"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.qezakosolutions.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe initiative remains voluntary, but it has become a market standard. Retailers increasingly demand this level of transparency to maintain a product\u2019s shelf space. <\/p>\n
\nYes. With Qezako, the same scan can offer recipes, anti-waste tips, or recall alerts, turning a transparency requirement into a powerful loyalty channel. <\/p>\nConclusion: Transparency Cannot Wait<\/h2>\n